Search Engine Optimization Basics

1. Set up for Google Webmaster Tools to keep track of and find new keywords that the site ranks high for, and that direct traffic to the site.
1. Verification
2. XML Sitemap Submission
3. Keyword Tracking
4. Addressing Crawl Errors and Issues
2. Set up the pages of the website for Google Analytics, to keep track of how much traffic comes into the site and determine from where the traffic mostly comes from.
3. Search Engine Optimization (SEO)
1. Keyword Research

i. Analyze keyword search volumes

ii. Generate Keyword Alternatives

1. Long Tail, Less Competitive Keywords

2. Main Competitive Keywords

2. Optimize On-page SEO factors

i. Title tag optimization

ii. Meta Tag optimization

iii. Header Tag optimization

iv. Image Tag optimization

v. Keyword Placement and Keyword Density optimization

vi. Anchor Text optimization

3. Off-page optimization

i. Internal Link Structure Optimization

ii. External Link Structure Optimization

iii. Manual, properly paced, quality directory submissions to over 2,000 general directories

iv. Manual, properly paced, quality submission to niche directories/sites

How the customer keep track of the progress:

1. At the onset of SEO, you will be notified of the status of your keywords. Any progress on the ranking positions of these keywords on Google will be reported at the end of each month.
2. Details on monthly traffic will be reported.
3. We will send directory/site submission confirmation emails from the sites we’ve submitted directly to a shared email account. Sharing the email account is for the purpose that our staff will be able to verify the submissions, as some directories and sites require email verification by clicking on a link that they provide on the email they send.
4. We will send the list of all sites we’ve submitted to on a regular basis.