Google Adwords rewards good ad performance with better ad placement and better pricing. The higher the click-through-rate, the less you will have to pay to be at the number 1 position. So to decrease your Adwords costs and make Adwords work more efficiently for you, it would be a good idea to optimize the descriptions and titles to make them more compelling.
Next, for the Adwords campaign, we need to have better landing pages to increase the chance of turning each visitor into a customer. I wouldn’t recommend using the Flash main page as it is right now, since it takes time for the animations to load and the information is not readily available. The visitors have to wait for the animation to finish before they can start navigating the site.
Focused Keyword Research, and Reevaluating:
Which keywords are getting the most traffic.
What are the top bid prices for those keywords.
Which keywords are being ignored and why.
Researching additional potential keywords.
Optimizing Adwords Campaigns and Building Compelling Ads
Optimizing titles to better attract clicks
Optimizing descriptions to better attract clicks.
Optimizing types of phrase matches to use
Optimizing on geographic locations.
Designing Effective Landing Pages
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