CUIL Slays Google

CUIL, the Google Slayer
CUIL, a new search engine, launches on July 27, 2008. It is said to have the potential of becoming the Google Slayer, boasting its 120 billion indexed pages. Google only has 40 billion. But that's not the whole story.

Size, does it matter?
Google responds that they know over a trillion web pages, however, they know better than to index all of those. Google filters through these pages and indexes only quality pages. It throws away garbage content such as SPAM, search engine scraped content, as well as duplicate content.

Quality and relevancy is more important
Instead of size, quality is important. This is measured by the relevancy of search results to your query. When you're searching for something, does the search engine deliver what you're looking for in the least amount of clicks and the least amount of time? Danny Sullivan does a simple test on CUIL's relvancy and describes it on this article.

Results in three columns
The way CUIL displays its results in columns can be quite annoying if you're used to the top to bottom style of displaying search results. It feels like looking for info on the news paper. I don't know where to start, and where to proceed next. Which is more relevant among these results? Obviously the first one on the top most and the left most, but then what?

Images with search results
CUIL displays its results with images. This means it takes more time and bandwidth to load the page for each search query. In some cases, the images displayed are not related to the search query.

CUIL and the Search Market
CUIL has the potential to compete with Yahoo, MSN, Lycos, AllTheWeb, or other search search engines, but as of now, it'll have to have more unique and useful features than the size of their index before they can topple down search engine giant, Google.

Next Stop: Aaron Wall's SEO Book (2006)

After reading SEO Made Easy by Brad Callen and SEO Fast Start 2007 by Dan Thies, I am now proceeding with my third book, Aaron Wall's SEO Book. I'm also looking forward to StomperNET videos and tutorials. There's still a lot to learn about SEO, so I'll be doing my best to get as much as I can from these gurus.

By the way, check out my SEO thread on Arcosweb, a new SEO webmaster resources website. I'm writing an SEO Course there and sharing what I know about SEO in as simple terms as I can, in hopes that any one new to SEO would find the concepts easy to grasp.

Page Rank and Alexa Rank

Google's PageRank and Alexa Rank help to determine the stats for a certain page or website. The higher your Page Rank and Alexa Rank, the better! PageRank is one of the factors in ranking high for search engine results. It's not everything though. For example, a lower PageRank site may rank better for certain keywords than higher PageRank sites because the lower PageRank site is more relevant to that keyword. However, if all other factors are equal, PageRank will help to pull up your site to higher search engine results.

Download Google Toolbar and see your PageRank now!
Download Alexa Toolbar to see your Alexa Rank now!

How to increase your PageRank: get links! Getting links from high PageRank pages will give a better boost to your website.

Earning Money with High PageRank and Alexa Rank. Advertising sites such as Project Wonderful, and Get-Paid-To-Blog sites such as SocialSpark, PayPerPost, and Blogsvertise look at PageRank and Alexa Rank to determine how much they pay you and which projects you can accept.

Some Things to Know About PageRank and Alexa

PageRank is not everything in terms of SEO. PageRank is not everything in terms of ranking high for your keywords, however, it IS a factor. In an interview with Google's Matt Cutts, he mentioned that it IS one of the important factors. PageRank helps to determine the trust factor.

Alexa Rank is skewed towards webmaster related sites. For example, after doing SEO on my site, my Alexa Rank jumped! However, you should be aware that Alexa gathers their data from people who have the Alexa Toolbar installed, so your sample population may be more from webmasters rather than your average person. Thus, Alexa Rank is skewed towards webmaster sites, however, it still is able to reflect, to a good extent, the statistics of your site.

The importance of PageRank and Alexa. In conclusion, although PageRank and Alexa Rank are not everything, they still play a major role and they add up for a "trust" factor for people looking at your site. Advertisers would be more inclined to put up ads on your site if it has higher PageRank and Alexa, and you can charge more.

Get Google Toolbar to see your PageRank!
Get Alexa Toolbar (Sparky) to see your Alexa Rank!

Matt Cutts Interview

I was listening to an interview with Google's Matt Cutts. Also, lately I've been going through some SEO books. I hope to improve myself as an SEO specialist by allotting some time at the start of each day to keep myself in touch with SEO principles and techniques.

The Matt Cutts interview lasted around an hour and a half, and I learned a lot from it. Many of my thoughts regarding SEO were confirmed, and some did not quite fit. For one, PageRank really is important. But I still believe that anyone doing SEO should not chase after PageRank alone, as it is only one of the HUNDREDS of factors to determine search engine placement. Relevance of links and content is also important.

The power of linkbuilding and anchor text is also affirmed. It doesn't depend only on the quantity of links, but also on the quality of links (based on PageRank, contextual relevance, position on the page, and several other factors). Google has developed complex algorithms to filter out the SPAM links, links that aren't really of any importance and are just there to improve link popularity for certain sites.

RankAlert.Net | Backlink Watch Tool

To check your backlinks, a useful tool can be found at RankAlert.Net. The quantity AND quality of your backlinks or inlinks have a great impact on your search engine rankings for your keywords. The quality of your backlinks is determined mainly by the following factors: PageRank of the page on where the link to your site is on, whether or not the page is relevant to your site, and the anchor text or the text on the link to your site (that is, use your keywords on the link to your site).

There are several other tools as well such a real PageRank checker, DataCenter Watch, Link Validator, and a lot more.

All these features are for free, all you have to do is sign up for a free account.

Hope this helps!

Article Marketer | Gaining Backlinks

On this site you'll find a useful tool for posting articles on the web and for gaining backlinks

http://www.articlemarketer.com/

GTrends Word Tracker Keyword Research Tool Down to Investigate

The keyword research tool Gtrends http://freekeywords.wordtracker.com/gtrends/ is currently down to investigate the problem about the keyword "Superconductors", because Google seems to be giving erroneous data.

Gtrends is something you can use to research niche keywords that you can dominate--those keywords that you can target without too much competition that you won't have a chance to rank at all.

Hope this service will be up and running again soon.

Some SEO tools for Keyword research

Here's some free online tools to help you with keyword research. These sites are phenomenal, and you should try them out.

www.spyfu.com
www.hittail.com
http://freekeywords.wordtracker.com/

Free SEO Course | Lesson 1: Introduction to SEO

Hi, and welcome to the Free SEO Course! This will teach you how to rank high in search engines and increase the amount of traffic to your site.

Let's begin!


What is Search Engine Optimization or SEO? What is it for?

Say you've built a new a site that features poetry. You decide to to call it www.TheBluePoetry.com.

So how do people around the world access your site? They could type the address "www.thebluepoetry.com" directly on their browsers.

But unfortunately, in the real world, this simply doesn't work.

People don't know about the address of your site, and they don't know that "The Blue Poetry" exists in the first place--unless they're your friends, or unless you've already told them, or maybe someone you knew told them.

Fortunately for us, that's not the only way. There is another, more efficient way that people who don't know that your site even exists are able to access your site. And that is through Search Engines, like Google, Yahoo, Lycos, AllTheWeb, and etc.


Search Engine Optimization, simply put, allows you to rank at the top of the search results for a particular keyword. So when people type the word "Poetry" on the search engines, www.TheBluePoetry.com appears at the first page of the results for people to click!

(still working on the rest of this SEO Course)

Free SEO Course

Hi,

I'm currently preparing a free SEO course that I'll be putting in this SEO blog.

It's a tutorial that I've tried to write in easy-to-understand terms, and I'm hoping that it will guide you step by step through the SEO process. I hope that this course on Search Engine Optimization will get your site more visitors from search engines, increase your online sales, and pull up your Adsense revenues.

Here's an overview of what the course will contain:

Lesson 1 will give you a brief introduction to SEO. What is Search Engine Optimization? What is it for? Why is it important? Why focus on Google, among other search engines such as Yahoo, MSN, Lycos, etc?

Lesson 2 will teach you the difference between White Hat and Black Hat SEO. This session will teach you how to choose the right keywords to target your efforts on. It will help you to first, rank high for less competitive keywords, and later, rank high for more competitive keywords.

Lesson 3 will teach you how to format your website so that it will be search engine friendly! This is called Onpage Optimization.

Lesson 4 will teach you about Offpage Optimization, which will be very important for you to rank first page for your keywords. I will be recommending to you FREE softwares and sites that you can use on your SEO efforts.

Lesson 5 will teach you about how to make monitoring the progress on your keywords easier!

Lesson 6 tackles some Search Engine Optimization Myths.

Lesson 7 recommends some books, most of which you can get on the internet 100% free, and legally of course.

Lesson 8 recommends some websites, forums, and blogs that you may find as a useful aid in your journey towards becoming an SEO Specialist, or simply getting the amount of traffic that your site deserves!


Begin The FREE SEO Course

Submitting to directories as they are announced

In submitting to directories, it might be a good idea to do so as they are announced. This is a good site to start:

http://info.vilesilencer.com/

This site features free directories, and you can download an excel sheet of all the directories in their database.

Directories With Fast Review Time

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Search Engine Optimization Basics

1. Set up for Google Webmaster Tools to keep track of and find new keywords that the site ranks high for, and that direct traffic to the site.
1. Verification
2. XML Sitemap Submission
3. Keyword Tracking
4. Addressing Crawl Errors and Issues
2. Set up the pages of the website for Google Analytics, to keep track of how much traffic comes into the site and determine from where the traffic mostly comes from.
3. Search Engine Optimization (SEO)
1. Keyword Research

i. Analyze keyword search volumes

ii. Generate Keyword Alternatives

1. Long Tail, Less Competitive Keywords

2. Main Competitive Keywords

2. Optimize On-page SEO factors

i. Title tag optimization

ii. Meta Tag optimization

iii. Header Tag optimization

iv. Image Tag optimization

v. Keyword Placement and Keyword Density optimization

vi. Anchor Text optimization

3. Off-page optimization

i. Internal Link Structure Optimization

ii. External Link Structure Optimization

iii. Manual, properly paced, quality directory submissions to over 2,000 general directories

iv. Manual, properly paced, quality submission to niche directories/sites

How the customer keep track of the progress:

1. At the onset of SEO, you will be notified of the status of your keywords. Any progress on the ranking positions of these keywords on Google will be reported at the end of each month.
2. Details on monthly traffic will be reported.
3. We will send directory/site submission confirmation emails from the sites we’ve submitted directly to a shared email account. Sharing the email account is for the purpose that our staff will be able to verify the submissions, as some directories and sites require email verification by clicking on a link that they provide on the email they send.
4. We will send the list of all sites we’ve submitted to on a regular basis.

Google Adwords

Google Adwords rewards good ad performance with better ad placement and better pricing. The higher the click-through-rate, the less you will have to pay to be at the number 1 position. So to decrease your Adwords costs and make Adwords work more efficiently for you, it would be a good idea to optimize the descriptions and titles to make them more compelling.

Next, for the Adwords campaign, we need to have better landing pages to increase the chance of turning each visitor into a customer. I wouldn’t recommend using the Flash main page as it is right now, since it takes time for the animations to load and the information is not readily available. The visitors have to wait for the animation to finish before they can start navigating the site.

Market Research

Focused Keyword Research, and Reevaluating:

Which keywords are getting the most traffic.

What are the top bid prices for those keywords.

Which keywords are being ignored and why.

Researching additional potential keywords.

Optimizing Adwords Campaigns and Building Compelling Ads

Optimizing titles to better attract clicks

Optimizing descriptions to better attract clicks.

Optimizing types of phrase matches to use

Optimizing on geographic locations.

Designing Effective Landing Pages

Monitoring Traffic

Sign up for Google Analytics. It’s a powerful and free tool that can keep track of the traffic coming into your site. It’s very useful. Should you experience any problem and not see any result in the report, try www.SiteScanGA.com, it will help verify if there are any possible issues with the code given by Google.

“SiteScan is a Google Analytics Diagnostic tool designed to provide you with a complete audit of your Google Analytics setup. SiteScan is a free way to ensure that your website is configured properly for Google Analytics.” -SiteScanGA

Keyword Research

There are a couple of keyword suggestion tools out there. I wouldn't suggest paying for them, just use the free ones. Google's keyword research tool is by far the best, as it tracks the amount of traffic for the particular keywords and generates similar keywords, all for free.

https://adwords.google.com/select/KeywordToolExternal

Another tool to help you estimate the amount of traffic would be:

http://trends.google.com